good Systems tell stories

the blog

Because being “perfect” doesn’t mean not making mistakes. It means being resilient.

“Hi, I build systems to support you when you have to be out unexpectedly, but mine are sucking at the moment”

Hint: it’s your support system. Listen, having a CRM and a task management system well built out WILL be life changing. Obviously, I’m very passionate about those types of systems. But let’s talk about your support system. We’re social beings, which means introvert or extravert–you need community. A question I get asked all the time is […]

First up: a big thank you! Just as it takes you time to review all of your inquiries, couples spend a lot of time searching for vendors, so to even make it to the stage where they reach out is a huge win! So thank them for their time and for their interest in your […]

Criticisms of Gen Z in the wedding industry right now are RAMPANT.  And I keep hearing about ghosting and losing leads in the inquiry process. That’s not a “Gen Z” problem–that’s a systems problem. Changing wedding search expectations Gen Z grew up in the internet age–making them “tech natives,” which is just a fancy word […]

Assume everything you put into AI could become public information.

Hi there, I'm Gail, Your Operations Fairy Godmother. Let's make you fall back in love with your business.

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