HI, I'M GAIL!
Systems strategist, knitfluencer, and born yapper
WHAT DO YOU WANT TO BE WHEN YOU GROW UP?
It’s one of my earliest memories: a second-grade assignment that had me in tears because I didn’t know what I wanted to be when I grew up.
That feeling lasted until my mid-20s. In between, I changed college majors 3 times in 3 semesters, and had 8 careers in 8 years.
But along the way, I figured out what I loved the most: making people’s lives easier (mine included).
In LinkedIn terms, that looks like 7 years of experience in process optimization for corporate, non-profits, and startups.
It’s in my nature to challenge the way things are done.
(Which hasn’t always made me popular in the corporate world.)
But it makes me the perfect partner for creatives who want to find a better way to run their business.
When we work together, I’m never going to tell you how you should be doing things. Instead, it’s my job to ask “what if we tried…” and see where that takes us.
WHAT YOU MIGHT NOT KNOW ABOUT ME
My toxic trait is bringing my knitting to the function.
🧶
🧶
I live with my husband, our dog Lenny, and his emotional support stuffed hedgehog. We’re currently on hedgehog #6.
🦔
🦔
I’m physically incapable of gatekeeping. If you tell me you like my shirt, you’re gonna hear where I bought it and how much it cost.
🙅🏼♀️
🙅🏼♀️
I’m the QUEEN of cozy. Come to my house and you’re going to have homemade baked goods, your favorite cocktail, and someone to yap with on the sofa.
🛋️
🛋️
I’ll literally never say no to a little treat. Ice cream, a donut from the shop down the street, birthday cake…I’m in.
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🍦
THE OPERATIONS HILLS I'LL DIE ON
Automation doesn’t have to be impersonal.
Your systems should make your business feel more high touch, not less.
Community and connection come first.
Everything I do comes down to relationships, including your relationship with your clients.
You deserve to live in your creative genius.
You started your business because you wanted to be creative for a living. I’m here to get you back to doing just that.
