First up: a big thank you!

Just as it takes you time to review all of your inquiries, couples spend a lot of time searching for vendors, so to even make it to the stage where they reach out is a huge win!

So thank them for their time and for their interest in your work.

Information is KING 👑

For a long time, the advice in the wedding industry was to keep your pricing and process information minimal on your website, so leads would have to book a call, and once they met you–you could better close the deal.

Now? If you don’t at least have a base price, price range, or average spend on your website, you are getting passed over for someone who does. Because this generation expects to get information RIGHT NOW.

And because you probably want to take a beat to review their inquiry to see if you even have that date available–your inquiry response should let them know when they can hear back from you, and provide more information about you and your services that they wouldn’t find on your website.

Which is why I recommend including an Info Packet in that first automated inquiry response email.

What to include in your info packet:

A detailed breakdown of your pricing structure

Packages, add ons, “case studies” at different budgets, and a deeper look into your work. More photos, links to full galleries, and budget breakdowns land well here.

Why YOU? Get specific.

The more personality you can bring to your messaging, the better. Dig deep into why you started, what you values, and the unique perspective you bring to the table.

Talk to your IDEAL client.

Whatever that feeling may be! If you’re a photographer who loves to capture deeply emotional, romantic couples–speak to THEM. If you’re a florist who loves color and untraditional installations, speak to the couple who LOVES that too. If you’re a planner who loves wrangling big, loud families and says “bring on the chaos”–speak to your couples who are gonna have a MILLION opinions coming at them from all sides.

If your ideal client doesn’t finish looking through your info packet wanting to book you RIGHT TF NOW, dig deeper.

Keep them in the loop, and keep your word.

Let them know the timeline when they can expect more information back from you about their specific date, and then respond within that timeline (this is where those automated task reminders are your best friend).

Reaching out when you say you will builds trust and demonstrates reliability–and makes sure you don’t lose your dream client to someone else.

Your couples should be ready to book by the first call.

The goal of the first inquiry response email and subsequent follow-up is to give clients ENOUGH information to know YOU are the person for them, without giving them SO much information they are overwhelmed.

By the time your couples hop on a call, they should already be ready to say YES.

Need support building out an inquiry workflow that brings in the right leads?

That’s what I’m here for. At Worksimple, we help you build sustainable systems you actually want to use, relying on automation instead of AI, and tying up all the loose ends that are losing you clients.

Learn more about building an inquiry workflow that converts your dream clients in just one week.